Furniture is more expensive than everyday consumer goods like clothing or food. Therefore, it is a high-involvement product that consumers purchase with great care. Because of this, consumers tend to compare multiple sellers and carefully check reviews. If there are few reviews or even slight doubts, it’s easy for customers to drop off right before purchase. Today, we’ll introduce how to minimize customer drop-off and increase purchase rates using the example of the MarketB brand listed on Ohouse.

How to reduce drop-off rates on product detail pages?

Customers often wonder if the furniture will fit well in their space before buying. Especially cautious customers gather detailed information by reading reviews and then make their purchase decision based on that. But what happens if there are no reviews or very few reviews? Customers simply leave the product detail page.

🤔 So how can you reduce drop-off rates?

Ohouse is increasing users' purchase intent through a 3D interior design feature. Even for products without reviews, users can experience 3D simulations. Customers who were about to leave due to lack of reviews collect more information through the 3D interior experience.

• "Hmm? I was worried my room was small, but it actually fits quite well."

• "The color seemed too dark brown and dull, but it actually makes the living room feel cozier."

Using this can maximize your brand store’s purchase rate like Ohouse

As explained above, Ohouse used the 3D interior feature to help customers make purchasing decisions more easily. Even with few product reviews, this feature naturally increased customers’ purchase intent. You can apply similar methods on your own brand’s website to reduce drop-off rates and increase conversion rates.

Here are two tips:

1. Add '3D Furniture Placement Simulation' to Product Detail Pages

Adding a '3D Furniture Placement' button on your product detail pages can strongly retain customers who hesitate and are about to leave. It shortens the purchase decision time and is especially effective for products with few or no reviews. Archisketch can link all your furniture products to the 3D interior solution so customers can place your furniture in their living space.

2. Create Content Using 3D Interior Features

Ohouse also operates a 3D interior board, which has over 50,000 views for its most popular posts, showing users really enjoy it. Product tags can be attached to items within images, allowing you to design a funnel that turns content browsers into buyers. (🔖 Learn more about product tag features)

Archisketch 3D Interior Solution used by Ohouse

If you are a furniture marketer or run a furniture platform, apply this strategy to your brand store just like Ohouse. If your brand store has high drop-off rates due to lack of reviews, this is a strategy worth trying. By adding [3D Placement] and [AR View] features within your product pages, you can convert leaving customers into buyers.

Adopt Archisketch’s 3D interior solution now, and boost your customers’ purchase conversion rate! 👉 Inquire about adopting Archisketch