Benefits of Using 3D Interior Simulation in Showrooms

Wonderaum is the official partner of diverse global brands such as DEDON, Wendelbo, Ferm Living, and GUBI, and is a premium living design curation shop operated by Wondergreen, the largest importer and distributor of sawn timber in Korea. It curates premium products like Muuto and Sobriet Italia, as well as classic high-end furniture.

Wonderaum Case Study: 3 Key Points

• Wonderaum provides 3D styling services through Archisketch’s interior consultation solution.

• By leveraging 3D interior simulation, it guides hesitant customers toward making a purchase.

• Styling is tailored precisely based on the customer’s apartment address, resulting in high satisfaction.

Why Did Wonderaum Adopt Interior Simulation?

“The most challenging part of choosing furniture is figuring out whether it will fit the size of our home or if the color will match. These are things that are hard to gauge in your head. Through a 3D styling program, we wanted to show customers how the product would feel in their space first.”
— Wonderaum Representative

Wonderaum primarily sells high-end furniture, which comes with a high average transaction value. The price range for Wonderaum’s best-selling items starts at a minimum of 590,000 KRW and goes up to 12 million KRW. High-priced furniture isn’t something customers buy impulsively based solely on a product page. They check product reviews on social media, visit showrooms to see it with their own eyes, and even after visiting, they often deliberate multiple times before deciding.

Wonderaum’s 3D interior service featured on their website

Wonderaum thoroughly understands the cautious purchasing journey of its customers. To reduce hesitation and instill confidence in purchasing, they’ve enhanced their offline services. Currently, Wonderaum operates six showrooms in Seoul, Busan, and Gwanggyo, offering 3D interior simulation services at all locations.

3D Styling Service Customer Review

“The consultation was friendly, and they provided a lot of styling suggestions, which I really appreciated.” — jhs***”*

Customer review after experiencing the 3D interior service at Wonderaum’s showroom

3D Styling Fills the Gaps Left by Social Media Photos and Showrooms

When imagining a typical customer’s purchasing journey, it might look like this: Customers often discover products through SNS platforms like O-neeto, 29cm, or Wonderaum’s online store.

1. Discover furniture on O-neeto, Instagram, platforms, or the online store

2. Check for offline showrooms and visit

3. See the product in person at the showroom

4. Hesitate and leave without purchasing

Why Do Customers Visit Showrooms?

Because photos alone don’t provide three-dimensional information.

The first image below is a product photo from Wonderaum’s online store. The second is a review photo posted by other customers. These images might make customers think, “I like this product.” However, because of the high price point, they’re unlikely to buy immediately.

While these photos convey the product’s design and color accurately, they don’t help customers imagine how comfortable it is, whether it matches their home’s vibe, or if the size is appropriate.

Product photo from Wonderaum’s online store

Review photo of Wonderaum’s product posted on social media

Even After Sitting on It at the Showroom,

Customers Still Aren’t Sure If It’ll Fit Their Home.

Wonderaum offline showroom

Visiting a showroom lets customers feel the material, texture, and comfort of the furniture firsthand. But even if everything feels perfect, many customers hesitate due to a 2% lack of certainty.

“Will this look out of place in my home?”

“It’s a bit large—will it make my living room feel cramped?”

“I love the mustard color, but my home’s interior is brown-toned—will it match?”

Even with a strong desire to buy, these thoughts make customers hesitate and leave the showroom. They become more cautious, fearing the hassle of returns or additional installation costs if they make the wrong choice.

With 3D Interior Simulation,

You Can Give Hesitant Customers Confidence.

Even if customers see beautifully styled SNS photos or love the product in the showroom, the most critical factor in their decision is, “Will this look good in my home?” It might look great in someone else’s house but not in theirs.

By offering 3D styling services to customers who hesitate due to that 2% uncertainty, Wonderaum can perfectly address their concerns.

Left: SNS review photo, Right: 3D styling of a customer’s home by Wonderaum

Left: Product displayed in the showroom, Right: 3D styling of a customer’s home

Eliminate Uncertainty That’s Hidden Like a Blind with 3D Styling Services.

SNS review photos or product images on the online store provide limited information. Even visiting a showroom and experiencing the product firsthand doesn’t fully clarify how it will look in the customer’s home.

Resolve customers’ frustrations effectively with 3D interior simulation services. By addressing even the smallest uncertainties, you can significantly boost showroom sales and business performance.

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