Cost Reduction: Studio vs. 3D Rendering for Furniture Photography

Costs Incurred When Photographing Furniture in a Studio

How much would it cost to photograph 10 new furniture items in a studio? Archisketch has made a rough calculation. Even based on the reasonable rates of Kmong experts who provide product photography services, the basic cost for studio rental, transportation, and hiring a photographer comes to at least 5.5 million KRW per day.

1. Large Studio Space

• 2,174 USD for 10 hours of rental

• Based on an indoor space of 110 pyeong registered on SpaceCloud

2. Hiring a Photographer

• 1,449 USD for a 10-hour shoot, photographer fee

• Based on the standard rate of Expert

3. Furniture Transportation Costs

• 362 USD round trip when using two 5-ton trucks from Seoul to the Gyeonggi area

• Two 5-ton trucks are needed

On the other hand, utilizing 3D rendering can save approximately 94% of these costs. You can also freely generate over 700 shots annually, eliminating the need for studio rentals and hiring photographers.

3 Case Studies of Companies Choosing 3D Rendering Over Offline Furniture Photography

1. Fursys

Fursys also supplies office furniture to B2B companies. Accordingly, they separately operate an Office Furniture Introduction Page targeting corporate clients and showcase styling shots using 3D rendering technology.

In fact, unlike general furniture photography, shooting office furniture is relatively difficult. Companies need to operate on weekdays, so rentals are usually only available on weekends.

By utilizing 3D rendering technology, this difficulty is effectively resolved as it allows for the creation of shots that look like they were taken in a real office environment without having to rent an actual office.

If you are a company that supplies office furniture, try creating office furniture styling shots using 3D rendering features like Fursys.

2. Wonderaum

[Thumbnail Image Production]

Wonderaum integrated the thumbnails of products registered in their store into 3D rendering images to match the tone and manner of their website and maximize operational efficiency. This offers two advantages:

• Significantly improves cost efficiency. Setting thumbnails as studio styling shots is too expensive for offline photography, but using 3D rendering images greatly reduces costs.

• Saves work time because the thumbnail tone and manner do not need to be adjusted each time a product is registered.

[Detailed Page Image Production]

Studio styling cuts only show images taken from specific angles, making it difficult to provide detailed information to consumers. Wonderaum provides 3D rendering images on their product detail page to show the front, side, and back of the product in detail.

[Production of Product Shots in Various Colors]

Typically, photographing products in various colors individually is quite costly. For example, photographing 6 colors of a product would proportionally increase the photography costs. To overcome this difficulty, Wonderaum utilizes 3D rendering technology to showcase colors that are almost identical to the real products without studio photography.

3. Ohouse

Even if you manage to secure a desirable space, transporting and setting up bulky items like sofas and tables is not an easy task. I liked that 3D rendering has no such spatial or temporal limitations for shooting styling cuts. - MD in charge of Jackson Chameleon

Ohouse used Archisketch's 3D rendering technology to create styling cuts of Jackson Chameleon furniture. They photographed over 20 Jackson Chameleon furniture pieces using 3D rendering. It is reported that the 3D styling cuts created by Ohouse and Jackson Chameleon increased click-through rates by up to 43 percent.

Hundreds of Concepts Can Be Photographed Within 2 Hours Without Furniture Transportation or On-Site Setup

Studio photography requires internal staff to be present on-site for furniture transportation, on-site setup, and shooting direction. Therefore, you would likely need to be on-site for nearly 10 hours for direction.

On the other hand, shooting with 3D rendering can be completed within 2 hours. Furthermore, you can freely shoot in the style you want without having to book a studio or hire a photographer.

• Reduce the time wasted on hiring photographers and booking studios

• Reduce the costs spent on studio photography by nearly 94 percent

• Create hundreds of high-quality styling shots that are almost identical to real products

Actively utilize 3D rendering instead of studio photography, just like Ohouse, Fursys, and Wonderaum.

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